Who we are

Our website address is: https://thefourthroute.com.

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://thefourthroute.com/privacy. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Cookies

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Intellectual property

The The Fourth Route has holds the intellectual property rights for its website and its content, either through ownership or permission. These rights are globally protected, and all rights are reserved.

Using any part of the website for commercial purposes or utilizing The Fourth Route logo, brand, or trademarks (or any marks closely resembling them) without our explicit permission is prohibited

Hosting

We host the website and backend systems on reliable, well tested, cloud infrastructure that is regularly monitored and backed up. All traffic between your browser and our servers is sent over HTTPS encryption.

Regarding data collection, when you make a purchase from us, we retain your name, address, contact details, and purchase information. This information is used to fulfill your orders, occasionally send marketing emails, and enhance user satisfaction. Every marketing communication includes an opt-out link to unsubscribe at any time.

Payments

We do not retain your payment credentials on our servers. Credit card information is collected by Razorpay / Instamojo / CCAvenue, which follows the PCI-DSS standards established by the PCI Security Standards Council. This council is supported by major brands such as Visa, MasterCard, American Express, and Discover.

Technology

You are prohibited from misusing or interfering with our websites, apps, or other services (“Websites”). This includes activities such as hacking, introducing viruses, trojans, worms, or any other harmful technology, as well as conducting denial-of-service attacks or any actions that disrupt our technical functionality or attempt to steal our or our customers’ data. The Fourth Route will promptly report any such breaches or activities, along with information about the individuals involved, to the appropriate law enforcement authorities.

We strongly advise using virus protection software when accessing any website, including ours. While we strive to maintain security, we cannot guarantee that our Website will always be free from bugs, viruses, or malicious activities. Furthermore, automated systems or software designed to extract data from our Website are strictly prohibited.

Law and Jurisdiction

These terms will be governed by and interpreted in accordance with the laws of India, without regard to conflict of laws principles. Any disputes arising from these terms shall be exclusively subject to the jurisdiction of the courts in Chennai, Tamil Nadu.

Indemnification

By using this website, you agree to indemnify, defend, and hold harmless the Company, its directors, officers, employees, consultants, agents, and affiliates from any third-party claims, liabilities, damages, or costs resulting from your use of the website, your violation of these Terms of Service, or infringement of any intellectual property rights.

Who we share your data with

If you request a password reset, your IP address will be included in the reset email.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

Violation & Termination

You acknowledge that the Company reserves the right to terminate your access to the website and restrict future access, at its sole discretion and without prior notice, if it determines that you have violated these Terms of Service or any other policies. In the event of termination by either party, you remain responsible for payment of any services already ordered up to the time of termination. 

For any inquiries, feedback, or requests regarding our Terms of Service or the website, please reach out to us at support@thebearhouse.com.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where your data is sent

Visitor comments may be checked through an automated spam detection service.

Grievance Officer

In accordance with Information Technology Act 2000 and rules made there under and the Consumer Protection (E-Commerce) Rules, 2020, the name and contact details of the Grievance Officer are provided below:

Name: _________

Designation: _____________

Address: ______________

Email: support@thefourthroute.com

Phone: _________

Time: Mon – Sat (10:00 AM  – 18:00 PM)